Promotions

Promotions refer to marketing strategies and activities designed to increase awareness of a product, service, or brand, ultimately aiming to boost sales. This can include various forms of communication that encourage potential customers to purchase or engage with an offering. Common promotional techniques include advertising, sales promotions (such as discounts, coupons, or special offers), public relations efforts, direct marketing, and personal selling. Promotions are often time-sensitive and may be used to support a product launch, clear out inventory, or counteract competitive pressures. Overall, promotions play a crucial role in influencing consumer behavior and driving business growth.