YouTube Culture refers to the social norms, behaviors, and practices that have emerged from the use of the YouTube platform. It encompasses the ways in which content is created, shared, and consumed on YouTube, including the influence of YouTube personalities (or “YouTubers”), trends in video genres, and community engagement through comments, likes, and subscriptions.
This culture often includes various subcultures or niche communities that form around specific interests, such as gaming, beauty, education, vlogging, and many others. It is characterized by user-generated content, where individuals create videos that showcase their talents, opinions, or lifestyles.
YouTube Culture also highlights the impact of algorithm-driven content recommendations, which shape viewer experiences and societal trends. Additionally, it has influenced language, fashion, and youth culture, with many viewers adopting language and aesthetics popularized by YouTubers. Furthermore, it often interacts with broader social issues such as representation, monetization, and corporate sponsorships, reflecting the complexities of digital media and its role in modern society.